HEAD TENNIS SENSOR

An app that works with the HEAD Tennis Sensor. Compete with other players, track your serve and analyze your gameplay.

ROLE

UX/UI design, visual design, iconography and video direction.

CHALLENGE

HEAD launching the new tennis sensor required communication support and to co-create the app to be used with the sensor attachment. 

APPROACH

We tied the communications and the app design under a single message - your game in your hands. Focusing on the feeling of control and ease of use. This project also needed us to work with an agency that originally created the main functionality of the app to bring its user experience and user interface to the desired level.

OUTCOME

We launched an omnichannel campaign working with the HEAD influencer network to promote the app, this also included paid media and other channels. The app with a complete UX/UI refresh is now on both the App Store and Google Play, highly commended by professional players.

COVER
web
mobile
HEAD_Tennis_Sensor_Benefit_1_Mobile

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